Our Story


Friends and founders Eloise Shanahan and Ally Munro dreamed up Sonnie as a sartorial solution to meet their own needs for quality, stylish wardrobe staples they could buy for their boys right here in New Zealand.

With six children between them, the Kiwi mums had a clear vision - a children’s clothing label that was functional but fashionable, with a focus on timeless pieces that can be worn, loved and passed down.

Based in Aotearoa, Sonnie’s line is designed with rambunctious kids - and their discerning parents - in mind. Their collection of durable, everyday essentials are made to last and ethically and sustainably produced using quality fabrics including 100% GOTS-certified organic cotton - that’s safe for your children and kind on the environment.

Each range consists of tracksuits, t-shirts, shorts, hoodies, sweatshirts, polo shirts, caps, socks and more for both boys and girls, with a focus on creating long-lasting organic clothing for kids that can be worn in all seasons.