OUR STORY

Sonnie sprang from Eloise Shanahan’s vision for a stylish, premium wardrobe solution for her three sons. With them in mind, she set out to create a children’s label that combines function with fashion—emphasizing quality pieces meant to be worn, loved, and passed down.

In 2024, Sonnie entered an exciting new chapter. Loyal customer Sarah Hapgood joined the team, bringing her ecommerce and business expertise to enhance strategic direction and operational strength. Today, Eloise and Sarah collaborate daily, and the brand continues to flourish.

Every collection is designed in their Auckland studio, where they partner with local artists to create unique prints crafted for spirited children—and their discerning parents. Sonnie garments are ethically and sustainably produced from high-quality fabrics, including 100% GOTS‑certified organic cotton—making them softer on kids’ skin and kinder to the planet.