OUR STORY

Sonnie is the creation of friends and co-founders, Eloise Shanahan and Ally Munro, who sought to create a sartorial solution to meet their own needs for premium, stylish wardrobe staples for their children. With six sons between them, the Kiwi mothers had a clear vision - a children’s clothing label that was functional but fashionable, with a focus on quality pieces that can be worn, loved and passed down.

Sonnie story took a turn when Ally made the bold decision to relocate to Europe, prompting her departure from the team. However, this change sparked a new chapter as Sarah Hapgood, a dedicated fan of Sonnie, stepped in to fill the void. With her background in ecommerce, Sarah brought fresh insights and expertise, enriching the brand's strategies and operations.

Designed in their Auckland, New Zealand studio and calling on local artists to collaborate on one-of-akind prints, Sonnie’s collections are created with rambunctious kids - and their discerning parents - in mind. Sonnie garments are ethically and sustainably produced using quality fabrics - including 100% GOTScertified organic cotton - which are safer for children and kinder on the environment.